Privacy policy

Last Updated: January 31, 2025

1. Introduction

Welcome to AlphaInfuse. We are committed to respecting and protecting your privacy and ensuring transparency in how your personal information is collected, used, stored, and shared.

This Privacy Policy explains how AlphaInfuse ("we," "us," or "our") collects, uses, and discloses personal information when you visit our website, https://alphainfuses.co (the "Site"), purchase our products, use our services, or otherwise interact with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" refer to any individual who accesses or uses our Services, including customers, website visitors, and other individuals whose personal information we process.

Please read this Privacy Policy carefully to understand our information practices and your privacy rights.

2. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, operational requirements, or applicable laws and regulations.

When changes are made, we will publish the revised Privacy Policy on our Site, update the "Last Updated" date, and take any additional measures required by applicable law.

We encourage you to review this policy periodically.

3. How We Collect and Use Personal Information

To provide and improve our Services, we collect personal information from various sources, including information collected during the preceding 12 months.

The categories of information we collect depend on how you interact with our Site and Services.

We may use personal information to:

Process and fulfill customer orders.
Communicate with customers regarding purchases, deliveries, returns, and other transactions.
Provide customer support and improve our products and Services.
Deliver relevant marketing and promotional communications.
Maintain the functionality, security, and performance of our Site.
Detect, investigate, and prevent fraudulent or unauthorized activities.
Comply with applicable legal obligations and enforce our Terms of Service.
Protect our business, customers, users, and other parties against potential harm.

Mobile Privacy: Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent information are excluded from all information-sharing categories and will not be shared with third parties.

4. Personal Information We Collect

Personal information refers to information that identifies, relates to, describes, or can reasonably be associated with an individual.

4.1 Information You Provide Directly

When you interact with our Services, you may voluntarily provide information including:

Contact Information

Full name
Email address
Phone number
Residential or mailing address

Order and Transaction Information

Customer name
Billing address
Shipping address
Payment confirmation details
Email address and phone number

Account Information

Username
Password
Security questions
Other account authentication or security information

Customer Support Information

Messages, inquiries, and correspondence submitted to our customer service team
Any additional information voluntarily provided when requesting assistance

Certain features of our Services may require specific personal information. If you choose not to provide the requested information, some features or Services may be unavailable.

4.2 Information Collected Automatically

When you access or interact with our Site, we may automatically collect certain information about your device, browsing activity, and interactions with our Services ("Usage Data").

This information may include:

IP address and network connection information
Device type and operating system
Browser type and settings
Pages visited and interactions with the Site
Account activity and website usage patterns

We may collect this information through cookies, pixels, and other similar tracking technologies.

4.3 Information Obtained from Third Parties

We may receive personal information from third parties that help us operate and improve our Services, including:

E-commerce Service Providers: Platforms such as Shopify that support our online store and related operations.

Payment Processors: Service providers that process transactions and collect payment-related information, including credit or debit card details, bank account information, and billing addresses.

Analytics and Advertising Partners: Third parties that collect information through cookies, pixels, web beacons, software development kits, third-party libraries, and similar technologies when you visit our Site, interact with our advertisements, or open and click our emails.

Information obtained from third parties will be handled in accordance with this Privacy Policy.

For further information, please refer to the "Third-Party Websites and Links" section.

5. How We Use Your Personal Information

We process personal information for the following purposes:

5.1 Providing Products and Services

We use personal information to fulfill our contractual obligations, including:

Processing payments and completing transactions.
Managing, preparing, and fulfilling orders.
Coordinating shipping and delivery.
Processing returns, exchanges, and related requests.
Creating, maintaining, and managing customer accounts.
Sending notifications regarding orders, purchases, account activity, and other transactions.
Providing other functionality associated with our Services.

5.2 Marketing and Advertising

We may use personal information to communicate promotional offers, product announcements, and marketing information through email, text messages, postal mail, or other appropriate channels.

We may also use information to personalize advertising and provide more relevant product recommendations on our Site and other websites.

For individuals located in the European Economic Area (EEA), where applicable, our legal basis for these activities is our legitimate interest in marketing and selling our products under Article 6(1)(f) of the General Data Protection Regulation (GDPR).

5.3 Security and Fraud Prevention

We use personal information to identify, investigate, and respond to suspected fraudulent, unlawful, unauthorized, or malicious activities.

Customers who create accounts are responsible for maintaining the confidentiality of their login credentials and account information.

We strongly recommend that you do not disclose passwords or other account access information to unauthorized individuals.

If you believe your account has been compromised, please contact us immediately at support@alphainfuses.co.

For EEA residents, where applicable, the legal basis for this processing is our legitimate interest in protecting our website, customers, and business under Article 6(1)(f) GDPR.

5.4 Customer Communication and Service Improvement

We use personal information to respond to inquiries, provide customer assistance, address concerns, and improve the quality and effectiveness of our Services.

Where applicable, this processing is based on our legitimate interest in maintaining customer relationships and delivering responsive support under Article 6(1)(f) GDPR.

6. Cookies and Tracking Technologies

Like many online retailers, AlphaInfuse uses cookies and similar technologies to operate, analyze, and improve our Site and Services.

Cookies may be used to:

Remember preferences and previous interactions.
Support essential website functions.
Improve website performance and user experience.
Analyze visitor behavior and website traffic.
Personalize product recommendations and advertising.
Help us understand how customers interact with our Services.

Our store operates using Shopify. You can learn more about Shopify's cookie practices at:

https://www.shopify.com/legal/cookies

We may also allow third-party advertising and service providers to use cookies and similar technologies to personalize products, services, and advertisements across our Site and other websites.

Managing Your Cookie Preferences

Most web browsers automatically accept cookies. However, you can adjust your browser settings to reject or delete cookies.

Please note that disabling cookies may affect certain website features, reduce functionality, or prevent some Services from operating properly.

Blocking cookies may not entirely prevent information sharing with third parties, including advertising partners.

Global Privacy Control (GPC)

Our Site recognizes Global Privacy Control (GPC) signals, which allow users to communicate preferences regarding certain uses or disclosures of personal information.

When we receive a valid GPC signal, we will treat it as a request to opt out of applicable information sharing or targeted advertising for the associated browser or device.

Where we can associate the device with a Shopify customer account, we will also apply the opt-out preference to that account.

For more information, visit:

https://globalprivacycontrol.org/

Other than GPC, we do not recognize additional "Do Not Track" signals transmitted by web browsers or devices.

7. How We Share Personal Information

We may disclose personal information to trusted third parties when necessary to operate our business, fulfill contractual obligations, support legitimate business purposes, or comply with legal requirements.

Such disclosures may include:

Service Providers and Vendors: Third parties providing IT administration, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping services.

Business and Marketing Partners: Partners assisting with advertising, promotional activities, and service delivery. These partners process information in accordance with their respective privacy notices.

Customer-Authorized Disclosures: Third parties with whom you direct or authorize us to share information, including shipping providers or social media integrations.

Corporate Affiliates: Businesses within our corporate group when reasonably necessary for legitimate business operations.

Legal and Business Transactions: Government authorities, legal representatives, or other relevant parties when required to comply with laws, court orders, subpoenas, search warrants, business reorganizations, mergers, bankruptcy proceedings, or the enforcement of our contractual and legal rights.

We may also disclose information when necessary to protect our Services, business interests, users, or other individuals.

8. Categories of Personal Information Disclosed

During the preceding 12 months, we have disclosed the following categories of personal information and sensitive personal information for the purposes described in this Privacy Policy:

Identifiers: Names, contact information, and certain customer account and order details.
California Customer Records Information: Contact details and other qualifying customer or transaction information.
Commercial Information: Purchase history, order information, shopping activity, and customer support communications.
Internet and Network Activity: Browsing activity, device interactions, and Usage Data.
Geolocation Information: Approximate location data derived from IP addresses or other technical methods.

Categories of Recipients

These categories of information may be disclosed to:

Vendors and service providers, including payment processors, internet service providers, fulfillment partners, analytics providers, and customer support providers.
Business and marketing partners.
Corporate affiliates.

We do not use or disclose sensitive personal information without your consent or for purposes of inferring personal characteristics.

Where consent is provided, we may share personal information for advertising and marketing purposes.

During the preceding 12 months, we have "sold" or "shared" personal information, as those terms are defined by applicable privacy laws, in connection with advertising and marketing activities.

9. Third-Party Websites and Links

Our Site may contain links to third-party websites, services, or platforms that are not owned, operated, or controlled by AlphaInfuse.

If you visit an external website, we encourage you to review its privacy policy, security practices, and applicable terms and conditions before providing personal information.

We are not responsible for the privacy practices, security measures, accuracy, completeness, or reliability of third-party websites.

Information you voluntarily disclose through public or semi-public platforms, including social media networks, may be accessible to other users or third parties.

The inclusion of external links on our Site does not necessarily constitute an endorsement of those websites, services, or their operators.

10. Children's Privacy

Our Services are not intended for use by children, and we do not knowingly collect personal information from children.

If you are a parent or legal guardian and believe that your child has provided personal information to us, please contact support@alphainfuses.co to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information belonging to individuals under the age of 16, as those terms are defined under applicable privacy laws.

11. Data Security

We take the protection of personal information seriously and recognize the importance of safeguarding information entrusted to us.

However, no electronic transmission method, online platform, or security system can guarantee absolute protection against unauthorized access, disclosure, or other security risks.

We cannot guarantee that information transmitted through the internet will always remain completely secure.

We recommend avoiding unsecured communication channels when sharing sensitive or confidential information.

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

The applicable retention period depends on factors such as:

Maintaining customer accounts and providing Services.
Processing and managing transactions.
Meeting legal and regulatory obligations.
Resolving disputes and customer inquiries.
Enforcing agreements, policies, and contractual rights.

Retention periods may vary depending on the type of information involved and applicable legal requirements.

13. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding the personal information we collect, maintain, and process.

These rights may include:

Right to Access or Know

You may request access to personal information we hold about you, including information about how it is collected, used, and disclosed.

Right to Delete

You may request the deletion of personal information we maintain about you, subject to applicable legal requirements and exceptions.

Right to Correct

You may request corrections to personal information that is inaccurate or incomplete.

Right to Data Portability

You may request a copy of certain personal information in a portable format or ask that it be transferred to another party, where permitted by law.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

You may request that we stop selling or sharing your personal information or processing it for targeted advertising purposes, as defined under applicable privacy laws.

Where applicable, GPC signals will be treated as valid opt-out requests for the browser or device transmitting the signal.

Right to Restrict Processing

You may request that we restrict or stop certain processing activities involving your personal information.

Right to Withdraw Consent

Where processing relies on your consent, you may withdraw that consent, subject to applicable legal conditions.

Right to Appeal

If we decline a privacy-related request, you may have the right to appeal our decision by responding directly to the communication explaining the denial.

Managing Marketing Preferences

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our marketing communications.

Even after opting out of promotional messages, you may continue receiving essential transactional communications relating to your orders, account, or purchases.

Please note: Privacy rights are not absolute. Certain rights may be limited, subject to specific conditions, or unavailable depending on applicable laws. We may decline requests where legally permitted.

14. Exercising Your Rights

You may exercise applicable privacy rights through options made available on our Site or by contacting:

Email: support@alphainfuses.co

We will not discriminate against you for exercising your privacy rights.

To protect your information, we may request additional details to verify your identity before processing a request, such as your email address or account information.

Where permitted by law, you may designate an authorized representative to submit a privacy request on your behalf.

Before processing such a request, we may require proof of authorization and may also ask you to verify your identity directly.

We will respond to verified requests within the timeframes required by applicable law.

15. Complaints and Appeals

If you have concerns or complaints regarding how AlphaInfuse collects, uses, stores, or processes personal information, please contact us at:

support@alphainfuses.co

We will review your concerns and make reasonable efforts to address them appropriately.

Depending on your jurisdiction, if you are dissatisfied with our response, you may have the right to appeal our decision or submit a complaint to your local data protection authority.

For residents of the European Economic Area, information regarding the relevant supervisory authorities can be found at:

https://edpb.europa.eu/about-edpb/about-edpb/members

16. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than the country in which you reside.

Our employees, service providers, and business partners may process personal information in these locations as necessary to deliver our Services.

Where personal information is transferred outside Europe, we rely on recognized legal transfer mechanisms, including the European Commission's Standard Contractual Clauses or equivalent mechanisms recognized by the relevant UK authorities, where applicable.

These safeguards apply unless the destination country has been formally recognized as providing an adequate level of data protection.

17. Contact Information

If you have questions about this Privacy Policy, our personal information practices, or your privacy rights, please contact us using the information below.

Brand: AlphaInfuse

Website: https://alphainfuses.co